Blog‎ > ‎

Two Stats Point to the Power of Apps

posted Mar 23, 2015, 11:14 AM by Jeff Harward   [ updated Apr 27, 2015, 10:49 AM ]

Two recent statistics illustrate why any venture needs to build an App into their marketing plan.

The first stat is from Nielsen, the TV ratings guys. According to them, Smartphones are the third highest electronic media platform, behind only television and radio and ahead of computers. On average, Americans spend nearly an hour and a half each day on their mobile devices. And that number's growing rapidly.



The second significant stat is that 86% of total time on mobile devices is spent on apps as opposed to mobile browsing, which accounts for only 14% of mobile usage. 



These two statistics point to why more and more enterprises are making apps a focal point of their marketing strategy.

Getting started on your own mobile app strategy isn't as hard or expensive as you might think. Contact us with your questions about how to implement your app marketing plan. Request a Quote
Comments